#PS100 – The top 100 Products that Consumers Searched for in May

Welcome to the #PS100 where we go into the detail of the most popular products consumers searched for in May.

Pricesearcher works with many integration and feed management companies and we are delighted to be adding to the list by officially launching our partnership with Channel Pilot this month. Their existing customers can now easily index their products into our product search engine

Highlights from our May data

  • Sports equipment and sporting apparel search has increased on the prior month with the warmer weather and climax of the football season
  • Mobile phone search at the brand level was prominent in electronics with consumers loyal to the major incumbents: Apple, Samsung, Sony, Motorola and Huawei
  • Garden has continued its summer bloom with the demand for BBQs and Lawnmowers showing no sign of slowing down
  • Wedding and bridal related searches are becoming more prominent and ‘engagement rings’ made it into the top 100 this month

Electronics Category

The leading mobile phone brands (Apple, Samsung, Sony, Huawei and Motorola) continue to be well represented and the models most in demand make it into the top search terms. It’s interesting that consumers search more generally for ‘Smart TV’ or ‘digital camera’ but when it comes to smart phones they already have a firm view at the brand level at least and the search ‘phone’ doesn’t appear in the top 100.

Fitbit, PlayStation, Beats and Panasonic are the only other brands who have been able to stand out from the more generic product searches in this category

Electronics keywords in the #PS100

ps4 iphone 7 moto g5 plus apple watch digital cameras samsung galaxy s5
watches ipad huawei mobile phones iphone 5s FitBit Charge 2 moto g4 plus
Samsung Smart TV FitBit Flex samsung s6 edge Iphone 6S fitbit
sony xperia xz premium moto g5 micro sd cards panasonic lumix huawai p10 Beats

Garden

This category was strong in April and continues to be in May with new keywords ‘Flymo’ and ‘Gazebo’ entering the list as people ready their gardens for social occasions or just give it a bit of a tidy up.

Weber (BBQ’s), Flymo (mower) and Karcher (pressure washers) where the only brands that stood out in this category which is dominated by more generic, product level search

Garden keywords in the #PS100

lawnmower BBQ pressure washer garden tools paddling pool rotavator
weber bbq 4 seats garden furniture garden sheds garden parasol hedge trimmer lawn scarifier
garden hose bbq grill gazebo scarifier flymo lawnmower Karcher Pressure Washer

Toys and Gaming

Down 1% as a share of the total #PS100 this category is still dominated by the well-known kids toys like Peppa Pig and Paw Patrol where it’s the parents who will (most likely!) be doing the searching and purchasing.

The other main component are computer games for the teenage and young adult market with Overwatch and Sniper Elite 4 being the most popular seen in our search engine.

Toys and Gaming keywords in the #PS100

baby toys paw patrol lego barbie doll Hatchimals peppa pig
Overwatch PJ mask nintendo 3ds teletubbies shopkins sylvanian families
playhouse nerf gun colouring books ty beanie spider-man toys Sniper Elite 4

Footwear and Apparel

Dresses are the most popular item of clothing here reflecting both the season and the high number of bridal related searches seen elsewhere. Football is by far the most popular sport regarding apparel and footwear and this is likely due to the culmination of the premier league season and FA cup final. It will be interesting to see if this continues during the off-season or whether the summer sports like Cricket and Tennis will start appearing.

Clarks, Nike and Superdry are the only brands that make it into our top search terms.

Footwear and Apparel keywords in the #PS100

floral summer dress wedding hats wedding dresses blouse dresses superdry football shirts
football boots clarks football kit tracksuit kids football kit nike mercurial football boots

 

Home

Home is the 5th biggest category in Pricesearcher with a 9% share of the top 100. White goods are the main component with several different freezer terms and washing machines in there but interestingly no brand terms appearing which contrasts completely to smart phones which was completely brand led.

Small Domestic Appliances (SDA’s) are the other core component with Kettles and toasters accounting for the remainder and in a nod to DIY season designer wallpaper has made it in as consumers obviously look to see what their different options are when considering a more expensive purchase.

Home keywords in the #PS100

fridge freezer microwave washing Machine chest freezer freezer wall clocks
designer wallpaper kettle toaster maths gcse revision guide Integrated Fridge Freezer washing machine
nutribullet American Fridge Freezer

Pet

The money people spend on their pets is significant and its seems that dogs certainly are more expensive to care for than cats as 3 of the 4 top terms all relate to our canine friends. Bird boxes make up the remainder of the list and this goes with the continued strength in the garden category and people spending more time outdoors.

Pet keywords in the #PS100

dog kennels dog food birds nest box dog pen

Sport

Sporting apparel features strongly within the ‘Apparel and Footwear’ category and so this category sporting equipment. Interestingly fishing has enjoyed a very strong month with several rods and reels making it into the top 100 terms. Mountain biking is more popular in the summer months and so it makes sense to see this search term continue its run on from April.

Sport keywords in the #PS100

fishing tackle mountain bike fishing rod shimano reels daiwa reels

Gifting

Focusing in on bridal elements and jewellery the gifting category is similar to April and makes up a small percentage of the top 100 search volume. ”Engagement rings” is a new search term this month and corresponds with the spike in proposals seen in summer months.

We wish all the best to everyone hoping to get a ‘Yes’ from that special someone!!

Gifting keywords in the #PS100

womens jewellery rings wedding flowers engagement rings Handbag

 

ENDS.

 

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About Ben Morgan

Head of Commercial for Pricesearcher

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