Welcome to our first infographic and article examining the search trends that we see on Pricesearcher based on the 1m+ searches a month from consumers using our site.
The aim of this infographic is to share category level detail on what is trending and help retailers and brands to capitalise on prominent keywords.
Highlights from our April data:
- High-value items in Electronics continue to see greatest search volume
- Garden has bloomed into life with the improved weather
- Store locators important to Toys and Gaming
Electronics remains our strongest category – 25%
Electronics have consistently featured strongly on Pricesearcher as consumers spend more time researching and comparing these items before making a purchase decision. The main mobile phone models feature prominently by manufacturer and also more generic searches just as ”kettle” and ”laptop” showing the need for accurate product descriptions that help you feature in these type of generic searches.
|Electronics keywords in the #PS100|
|digital cameras||Samsung||laptop||Smart TV||Bluetooth Speakers||kettle|
|ipad||iphone 7||moto g4 plus||micro sd cards||FitBit Flex||alarm clock|
|moto g5 plus||huawei mobile phones||moto g5||huawei smartphones||nutribullet||panasonic lumix|
|apple watch||watches||Iphone 6S||samsung s6 edge||electric shaver||oral b electric toothbrush|
|samsung galaxy s5||iphone 5s||FitBit Charge 2|
Garden category bloomed into Action – 24%
Garden increased in search volume with ‘’Lawn mower’’, ‘’Pressure Washer’’ and everyone’s favourite summertime pastime…… ‘’BBQ’’ appearing very high up in keyword frequency in April.
|Garden keywords in the #PS100|
|lawnmower||pressure washer||BBQ||garden tools||paddling pool||garden sheds|
|bbq||chainsaws||hedge trimmer||ladder||weber bbq||gass BBQ|
Toys and Gaming and Store Locator – 16%
Higher value items lend themselves to increased levels of research by consumers but cheaper products like ‘’Peppa Pig’’ ‘’Lego’’ and ‘’nerf gun’’ still feature prominently in the Toys and Gaming category as product availability is often as big a factor as price and parents are trying to locate where they can get hold of items. This feature of availability is very important to the Toy market and its a topic we
This feature of availability is very important to the Toy market and its a topic we explored in detail this month with Rob Wood, Head of online and digital at The Entertainer, a leading toy retailer in the UK in a guest blog published in Ecommerce Insights
|Toys and Gaming keywords in the #PS100|
|ps4||peppa pig||lego||nintendo 3ds||nerf gun||Overwatch|
|barbie toys||my little pony||barbie doll||playhouse||paw patrol||ty beanie|
|Xbox One S Console||Hatchimals||comic book||Disney||adults colouring books||PJ mask|
|Sniper Elite 4||baby toys||teletubbies||power rangers toy|
Footwear and Apparel traffic grows as selection increases – 11%
”Wedding hats” and ”summer dresses” are the flavours of the month as preparation begins for upcoming social occasions and holidays. Pricesearcher has benefitted from some notable retailers joining including River Island and Matalan which has deepened our product availability and helped consumers to find what they’re looking for.
Footwear and Apparel keywords in the #PS100
|tracksuit||superdry||wedding hats||suit dress||wedding dresses|
|blouse dresses||ted baker||floral summer dress||clarks||football boots||rings|
|football shirts||kids football kit||nike football boots||football kit||Adidas||
Pet – 11%
If you have a pet then its a part of the family and keeping your furry friend well fed and protected is an obvious priority
|Pet keywords in the #PS100|
|dog kennels||dry dog food||dog food|
Home – 8%
A significant category especially for white goods which, like electronics, typically warrant an increased level of research and comparison before commiting to.
|Home keywords in the #PS100|
|microwave||washing Machine||designer wallpaper||wall clocks||fridge freezer|
Sport – 3%
Fishing and cycling featured prominently this month as people looked out their windows to the great outdoors.
|Sport keywords in the #PS100|
|fishing tackle||mountain bike||football goals||fishing rod|
Gifting – 2%
Mothers day in the UK was the 26th March but we still saw a significant volume of sons and daughters scrambling around in April for a ”sorry its late” gift …..worth bearing in mind that the day itself doesn’t mean that the sales opportunity has totally finished.
|Gifting keywords in the #PS100|
|nail polish||easter egg decoration||mothers day|