What are buying guides?

This guide outlines the following points about buying guides:

  • What are buying guides?
  • Why should you read buying guides?
  • What are the different types of buying guides?
  • Why does Pricesearcher include buying guides?


What are buying guides?

Buying guides, also called buyer’s guides and consumer guides, are found on internet retailing sites, service companies, blogs, review and information sites and more. The purpose of a buying guide is to offer you guidance in making a purchasing decision by providing information about a group of products or services. Buying guides also tend to avoid sales-driven language, never speak against a brand or promote one over another, rather they stick to the facts.

Why use Buying Guides?

These days, it’s safe to say that online shopping has become the preferred method of shopping for most consumers. With the simple click of a mouse you can have everything you ever wanted. But as our online shopping habits grow, so do our choices and knowing exactly what to buy has become more difficult.

Typically buying guides answer common questions such as:


  • What you could do with the products?
  • What problems are these products helping to solve?
  • What important or unique features stand out for the products?
  • What are the benefits of those features?
  • What are the pros and cons of the products?



Types of buying guides

There are a variety of different types of buying guides but the most common are:

  1. Guides for first-time purchases

Some guides tell inexperienced buyers what they need to know about a class of products. For example, “A Guide to Buying a Smartphone” would help customers who are ditching their feature phones and upgrading to smartphones make the most informed purchasing decision.

  1. Guides comparing two or more products

Instead of providing a general guide to purchasing a new pair of headphones, your guide could compare a pair of Beats to a pair of Sennheisers, for example.

  1. Guides to product add-ons

Customers care not only about the product they’re buying but also about components, add-ons, and accessories. A buyer’s guide on finding a wireless mouse for your Mac laptop, for example, helps consumers wade through the selection of countless mice to find the one that performs best with their specific laptop.

  1. Guides for after-purchase use

“How to use a product” guides help businesses provide value to existing customers. For example, a guide on the most innovative ways to use your iPhone 6 builds brand loyalty and promotes customer retention by helping people who have already purchased new iPhones.


Why does Pricesearcher include buying guides?

We at Pricesearcher believe that most people who read buying guides do so because they don’t have the time to do extensive research themselves, and so find these guides to be an invaluable source for making sound purchasing decisions. Pricesearcher crawls the internet for the latest and most up to date guides, covering the vast majority of products available on our site. Having all these guides in one place on Pricesearcher saves you from having to search the internet yourself, therefore saving you time too!

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